The LEADERSHIP required to corral and inspire a work unit of highly creative, independent musicians to pursue the improbable dream of making it in music is off the charts! Bob reveals how bands have long-embraced authentic and transparent relationships to lead, traits at the core of today’s “modern leadership.”
There is no music business without ENGAGEMENT, the critical component for bands to create, record and perform music. Bob illustrates how bands use empowerment and trust to generate collaboration and momentum in pursuit of common goals, and how organizations can do the same to attract, retain and motivate the workforce.
ADAPTATION is how bands survive in the ultra-competitive, saturated music marketplace, navigating disruption and disaster to “keep on keeping on.” Bob shows how the mindset that allows bands to be flexible, resourceful and resilient can benefit organizations facing turbulence and change.
To survive, bands must DELIVER by providing their audiences with moving performances and recordings. All the grueling years and endless miles will be for naught without peak musical performances. Bob connects how similar this culture is to organizational life and presents strategies to rise above the seemingly endless meetings, memos and reports to deliver when it matters.